“This is a boat show by the industry, for the industry,” organisers shared. “It will operate on a cost-only, breakeven basis, but still meet international standards.”
Cape Town’s marine sector is taking charge in 2025, bringing back its iconic boat show with a fresh, industry-driven approach. For the first time, the Cape Town Boat Show will be led and managed by local marine organisations, “SABBEX”(South African Boat Builders Export Council) and “BlueCape” in partnership with the V&A Waterfront.
Unlike previous years, where the event was managed by external organisers, this year’s show will be guided directly by key industry bodies.
“This is a boat show by the industry, for the industry,” organisers shared. “It will operate on a cost-only, breakeven basis, but still meet international standards.”
Following global examples where boat shows are often owned and directed by industry associations, SABBEX and BlueCape will set the strategic direction, while a dedicated operations team will handle logistics, execution, and on-the-ground experience. The idea is to combine deep industry knowledge with event expertise to create a sustainable, long-term solution for South Africa’s leading boat show.
This year’s show will run from October 24–26, and hopes are high for a strong comeback after a dip in attendance over the past few years. In 2023, just over 4,000 visitors and 61 exhibitors attended, down from nearly 8,500 attendees and 93 exhibitors in 2018. But with a new leadership model and fresh energy, there’s optimism that 2025 will set a new standard.
Adding to the buzz is the African Boating Conference, taking place at the V&A Waterfront from October 21–22, just ahead of the boat show. The conference aims to highlight Africa’s growing marine industry, including bold plans to position Cape Town as a superyacht service and repair hub.
SABBEX and BlueCape are also working closely with industry partners to attract quality exhibitors and increase footfall, while reinforcing the boat show’s long-term value to the sector.
“With collective support, this boat show will become the flagship event for South Africa’s marine sector — uniting, strengthening, and setting the course for a thriving future,” said the organisers.
The Cape Town Boat Show has come a long way since its humble beginnings in 1995 at the Royal Cape Yacht Club. It later moved to Green Point Stadium and the Cape Town International Convention Centre, drawing large crowds.
Now, it’s returning with a renewed focus, guided by those who know the industry best.
News Source: IBI News
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