The move focuses on exclusive sales and representation of Sanlorenzo and Bluegame yachts within Thailand.
Sanlorenzo Asia Pacific has expanded its footprint in Southeast Asia with the launch of Sanlorenzo Thailand. A new division formed through a strategic partnership with Thai entrepreneur Vrit Yongsakul. The move focuses on exclusive sales and representation of Sanlorenzo and Bluegame yachts within Thailand.
This step follows a decade of steady growth for Sanlorenzo in the Asia-Pacific region. Over the years, the brand has worked closely with Simpson Marine, a well-established yacht dealership based in Hong Kong. In March 2024, Sanlorenzo acquired Simpson Marine, further strengthening its position across markets like Hong Kong, Singapore, China, Taiwan, Malaysia, Indonesia, Australia, and Vietnam.
With the formation of Sanlorenzo Thailand, the company aims to provide more direct support and service for Thai clients. The new headquarters will be based in Phuket, a key location for yachting in the region.
Vrit Yongsakul, who now heads Sanlorenzo Thailand, brings more than 20 years of experience in yacht sales and marine operations. He has played a role in developing Thailand’s boating infrastructure and growing the local yachting community.
According to Daniele Lucà, CEO of Sanlorenzo APAC and Simpson Marine, Vrit’s knowledge of the Thai market and background in the industry made him a strong choice for this role.
Sanlorenzo’s APAC division follows the company’s global "Made-to-Measure" approach, providing custom yacht design and delivery tailored to each owner’s preferences. Over 100 Sanlorenzo yachts have already been delivered across Asia-Pacific, and the brand continues to invest in regional service hubs. The Thailand hub will support Southeast Asia, while another hub in Hong Kong serves North Asia.
Thailand already hosts a number of Sanlorenzo yachts and superyachts, and this new collaboration is expected to offer better access to local service and expertise.
News Source: IBI News
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