This case study highlights the remarkable success of BASCO's efforts in selling challenging boats within a short span of time. Despite facing obstacles such as a boat of lesser value, a previously unsuccessful attempt in the Online Boat Auction (OBA) and a boat that the owners had relocated, BASCO managed to overcome these challenges and achieve a successful sales outcome. - Basco Boating News - Written by BASCO Team < Back Share The secrets of A Successful Strategy for Selling Boats for Boat Owners BASCO Team May 21, 2023 This case study highlights the remarkable success of BASCO's efforts in selling challenging boats within a short span of time. Despite facing obstacles such as a boat of lesser value, a previously unsuccessful attempt in the Online Boat Auction (OBA) and a boat that the owners had relocated, BASCO managed to overcome these challenges and achieve a successful sales outcome. Mr. X, a boat owner in Singapore, was in the process of relocating and he turned to BASCO for a suggestion about selling his 1974 Shipman 28 boat. While he had a couple of interested parties, the sale didn't complete before he left Singapore, and was in need of assistance to complete his boat sale. BASCO took on the challenge to assist the boat owner as he had already left Singapore and needed assistance to complete his sale. To market and sell their boat, BASCO launched a comprehensive marketing campaign, leveraging the Online Boat Auction process to attract multiple buyers and speed up the sale. BASCO used various marketing strategies, and achieved remarkable results. BASCO adopted a multifaceted marketing strategy to overcome the hurdles associated with shipman 28'. The campaign yielded exceptional results, with 333 inquiries, from various channels, including Facebook, direct leads, global boat listing websites, and email marketing campaigns. The dedicated team at BASCO executed a staggering 2,596 sales activities over two online boat auction events, resulting from 333 inquiries. There were 10+ viewings, and 5 offers. Recognizing the need to nurture and qualify enquiries, the BASCO's sales team undertook proactive measures to maximize the potential of generated interest. The team diligently managed all 333 inquiries through our comprehensive deal management system, ensuring thorough qualification and systematic follow-up. This approach enabled the team to effectively track and manage all interactions with potential buyers. To establish strong connections and provide detailed information about the boat, the sales team conducted an impressive total of 2,569 sales activities. These activities encompassed tasks such as WhatsApp chats, emails, meetings, viewings, and phone calls, ensuring comprehensive engagement with interested individuals. The boat's listing on their reputable online platform Boat Guru® Digital Boat Brokerage & Marketplace garnered 1,931views, complemented by significant social media engagement reaching a huge audience of 306,464 people engaged. Furthermore, BASCO harnessed the power of email marketing to supplement their marketing efforts and provide additional details Shipman 28’. The campaign incorporated targeted email marketing, with a staggering 31,227 emails opened and read by potential buyers. A total of 76 initial touchpoint emails, containing essential boat details, were sent to contacts who had shown interest in the boat. These emails served as the initial point of contact, successfully capturing recipients' attention. BASCO also executed 14 targeted email marketing campaigns, reaching out to their extensive contacts database. These campaigns aimed to further engage interested individuals and encourage them to consider the Shipman 28 boat as a viable option. The Online Boat Auction was conducted on May 4th to May 9th, 2023, but the shipman 28’ was under contract just prior to the start. Online Boat Auctions allow interested buyers from all over the world to participate, which helps to increase urgency and excitement as well as increasing the competition and the final selling price. Despite the significant challenges associated with the Shipman 28’, BASCO's Digital Boat Brokerage, targeted marketing efforts, and the Online Boat Auction platform achieved remarkable success. Through an integrated approach encompassing online advertising, email campaigns, and personalized follow-ups, BASCO not only expedited the sales of Shipman 28’ but also attracted genuine interest from potential buyers. This example demonstrates BASCO's capacity to achieve exceptional outcomes, even when faced with challenging circumstances. It underscores their effectiveness in optimizing sales results for boat owners navigating a challenging market. BASCO's holistic marketing approach, proactive lead nurturing, and adept utilization of digital platforms exemplify their commitment to delivering innovative solutions and driving successful outcomes for boat owners in Asia. Media Gallery ← Previous Next →

The Japanese engine maker, Yanmar, has just signed an agreement to acquire Almere City FC, a professional football club in the Netherlands. The deal includes not just the team, but also the entire stadium, pending approval from Dutch football authorities. - Basco Boating News - Written by Aziza | BASCO Team < Back Share Yanmar Goes from Yacht Engines to Dutch Football Ownership Aziza | BASCO Team Jul 13, 2025 The Japanese engine maker, Yanmar, has just signed an agreement to acquire Almere City FC, a professional football club in the Netherlands. The deal includes not just the team, but also the entire stadium, pending approval from Dutch football authorities. Do you have a Yanmar engine in your yacht? Now they own a football club too! If your yacht runs on a Yanmar engine, here’s something interesting. Yanmar is now stepping off the dock and onto the pitch. The Japanese engine maker, Yanmar, has just signed an agreement to acquire Almere City FC, a professional football club in the Netherlands. The deal includes not just the team, but also the entire stadium, pending approval from Dutch football authorities. This isn’t a sudden move. Yanmar has been part of the Almere community since 1989 and has been sponsoring the club’s stadium for over ten years. The company says this new step will help deepen their connection to the city, the region, and its people. Yanmar is no stranger to football either, they’ve owned Cerezo Osaka in Japan since the 1950s. So, while their marine engines keep yachts moving, their football investments are now helping clubs grow on another kind of turf. For yacht owners, this might just be an interesting side note, but it does reflect a broader picture. Yanmar isn’t only about precision mechanics; they’re also investing in long-term relationships, whether it’s with customers at sea or communities on land. According to Yanmar Europe CEO Samir Laoukili, it’s about more than business: “It’s our passion for the game and the community that drives us.” With the Kroonenberg Groep staying on as the club’s main sponsor, it looks like Almere City FC is set to benefit from both local support and international experience. So next time you hear that smooth “hum” from your Yanmar engine, remember, it now powers more than your boat. It’s also part of the game. Media Gallery ← Previous Next →

Wishing the new owners of this 2016 Custom Power Catamaran many wonderful memories on board! - Basco Boating News - Written by Aziza Ahmed < Back Share Luxury Family Boat On The Water - 2016 Custom Power Catamaran - SOLD! Aziza Ahmed Sep 1, 2022 Wishing the new owners of this 2016 Custom Power Catamaran many wonderful memories on board! SOLD! Wishing the new owners of this 2016 Custom Power Catamaran many wonderful memories on board! Media Gallery ← Previous Next →

What’s helping this remote destination grow in popularity is a mix of factors. Firstly, Indonesia has made it easier for yachts to enter and get clearance. Secondly, the area now has better infrastructure, which makes resupplying and handling formalities smoother. - Basco Boating News - Written by Aziza | BASCO Team < Back Share Why More Yachts Are Heading to Indonesia’s Anambas Islands in 2025 Aziza | BASCO Team Jul 17, 2025 What’s helping this remote destination grow in popularity is a mix of factors. Firstly, Indonesia has made it easier for yachts to enter and get clearance. Secondly, the area now has better infrastructure, which makes resupplying and handling formalities smoother. The Anambas Islands in Indonesia are starting to make a name for themselves among yacht owners and charterers. Tucked away in the South China Sea, this group of over 200 islands is known for its clear waters, coral reefs, peaceful anchorages, and rich marine life. What’s helping this remote destination grow in popularity is a mix of factors. Firstly, Indonesia has made it easier for yachts to enter and get clearance. Secondly, the area now has better infrastructure, which makes resupplying and handling formalities smoother. One of the main stops for yachts is Tarempa, the capital on Siantan Island. This is where all official entry procedures take place. Nearby Pulau Matak has an airport, making it a convenient point to welcome guests onboard. Other islands like Pulau Bawah, Ritan, Durai, and Airabu are also worth visiting. Each offers calm anchorages and stunning views of jungle-covered land and turquoise lagoons. The Anambas are still relatively unknown compared to other Indonesian destinations, which is great for those seeking peace, adventure, and untouched nature. Reefs and coral gardens are everywhere, providing excellent spots for diving and snorkeling. But captains should be careful, many of the lagoons are narrow and can be tricky to enter, so it’s best to have updated navigation tools or local guidance. Fishing villages and local communities offer fresh seafood and a warm welcome. The area is mostly inhabited by descendants of the Orang Bugis, a seafaring people known for their strong connection to the ocean. The best time to explore the Anambas Islands is from April to September, during the southwest monsoon season. The sea is generally calmer and conditions are dry, making for smooth sailing. Even though the Anambas may seem far away, they’re actually quite accessible, especially from Singapore, which is just around 150 miles away. With more yachts exploring this route, the Anambas Islands are becoming a top pick for nature lovers, adventurers, and those looking for something different on the water. Source: Asia Pacific Boating Media Gallery ← Previous Next →

MS Marine Europe specialises in composite tooling solutions for hulls, decks, and superstructures. The production process is fully compatible with vacuum infusion, hand lay-up, and prepreg techniques, catering to a broad spectrum of marine manufacturing needs. - Basco Boating News - Written by Aziza | BASCO Team < Back Share MS Marine Europe Launches High-Volume Mould Production Facility in Hungary Aziza | BASCO Team Jun 19, 2025 MS Marine Europe specialises in composite tooling solutions for hulls, decks, and superstructures. The production process is fully compatible with vacuum infusion, hand lay-up, and prepreg techniques, catering to a broad spectrum of marine manufacturing needs. MS Marine Europe has officially commenced full-scale plug and mould production from its state-of-the-art facility in Budapest, Hungary. Designed to support high-volume manufacturing needs, the operation is set to become a strategic partner for boat builders and shipyards across Europe and beyond. At the heart of the new facility is one of the largest CNC milling machines in its class — measuring an impressive 20 metres long, 7.5 metres wide, and 3.9 metres high. This advanced equipment allows for the precision machining of complex plugs and moulds on a large scale, ensuring consistency and efficiency for every client. MS Marine Europe specialises in composite tooling solutions for hulls, decks, and superstructures. The production process is fully compatible with vacuum infusion, hand lay-up, and prepreg techniques, catering to a broad spectrum of marine manufacturing needs. A strong emphasis is placed on dimensional accuracy, fast turnaround, and premium surface quality. “Our goal is to become a trusted partner for European and international boat builders,” said Milan Sterk, CEO and founder of MS Marine Europe. “We understand the production challenges and speak the same language as boat builders – from initial design to final delivery.” The company’s experienced team includes mould builders, OEM distributors, and former boat builders, giving them a deep understanding of the industry's technical demands. Their in-house R&D centre, staffed by specialist engineers and composite technicians, ensures ongoing innovation in tooling processes. All moulds are constructed using high-performance materials such as vinylester resins, Maxguard tooling gelcoats, woven roving, chopped strand mat (CSM) fibres, and foam core in structural areas. This robust construction approach guarantees strength, longevity, and reliability in demanding marine environments. Media Gallery ← Previous Next →

Have you ever wanted to own a yacht? What about a boat that only runs on electricity? If you've thought about it, then this is the article for you! It's no surprise that many people are curious about electric boats and yachts. This trend has recently been growing in popularity. - Basco Boating News - Written by Aziza Ahmed < Back Share Interested in electric yachts? Aziza Ahmed Oct 6, 2022 Have you ever wanted to own a yacht? What about a boat that only runs on electricity? If you've thought about it, then this is the article for you! It's no surprise that many people are curious about electric boats and yachts. This trend has recently been growing in popularity. Planning to buy an electric yacht? This expo is not to be missed! It signifies the coming surge in popularity of electric yachts. You’ll learn about the advancements of electric technology and how it can benefit your next purchase. Also, key areas you should consider when buying an electric yacht will be revealed by top industry experts and eco-friendly yacht companies. Reserve your free seat here. Media Gallery ← Previous Next →

Online boat auctions are kicking off again. And the iconic, 30.20m S/Y DALLINGHOO is now for sale by Online Boat Auction under the BASCO Luxury division. - Basco Boating News - Written by Aziza Ahmed < Back Share DALLINGHOO is now for sale Aziza Ahmed Oct 6, 2022 Online boat auctions are kicking off again. And the iconic, 30.20m S/Y DALLINGHOO is now for sale by Online Boat Auction under the BASCO Luxury division. Online boat auctions are kicking off again. And the iconic, 30.20m S/Y DALLINGHOO is now for sale by Online Boat Auction under the BASCO Luxury division. If not sold prior, there will be a 5-day online auction As-Is-Where-Is condition in December 2022 to complete the sale. The opening bid at the Online Boat Auction is USD 595,000. She is open for viewing by appointment at Phuket, Thailand from 2-4 p.m. Please note that the opening bid is not the confidential reserve price. One of the reasons the reserve price is kept confidential is that often owners accept the offer received on the day. Don't miss out on this opportunity to own a classic sailing yacht at the best price. Click the link for more info: https://www.bascoboating.com/1990-dudley-dix-top-gaff.. Media Gallery ← Previous Next →

This isn't just any boat; it's your ticket to a cleaner, quieter, and more eco-friendly boating experience. - Basco Boating News - Written by BASCO Team < Back Share NEW LISTING ALERT: 2022 Magonis Wave E-550 Electric Boat for Sale in Singapore BASCO Team Sep 3, 2023 This isn't just any boat; it's your ticket to a cleaner, quieter, and more eco-friendly boating experience. In a significant development for the world of maritime innovation, BASCO is proud to announce the listing of the highly anticipated 2022 Magonis Wave E-550 Electric Boat for sale in Singapore. This marks a groundbreaking moment for electric boating enthusiasts and environmentally-conscious sailors across Asia. The 2022 Magonis Wave E-550 Electric Boat is a revolutionary vessel that embodies the future of responsible maritime exploration. Powered entirely by electricity, this boat promises to set a new standard for sustainable and emission-free boating experiences. Why Choose the Magonis Wave E-550 ? Eco-Friendly: Zero emissions, minimal environmental impact. Silent and Serene: Noise-free, vibration-free electric propulsion. Efficient and Long-Lasting: Advanced lithium battery technology for extended range. Luxurious Comfort: Spacious, stylish design for relaxation and entertainment. Easy Operation and Safety: User-friendly controls and essential safety features. As the world shifts towards cleaner and more sustainable transportation options, the availability of the 2022 Magonis Wave E-550 Electric Boat in Singapore is a significant milestone in the maritime industry. It signifies a promising future where responsible boating meets cutting-edge technology. For more information, Click Here Don't miss out on the chance to own the 2022 Magonis Wave E-550 Electric Boat! This isn't just any boat; it's your ticket to a cleaner, quieter, and more eco-friendly boating experience. Luxury and comfort are at your fingertips with the E-550's spacious and stylish design, perfect for hosting gatherings or relaxing getaways. And don't worry if you're not a seasoned sailor – this boat is designed with user-friendly controls for anyone to navigate effortlessly. But it doesn't stop there. By choosing the Magonis Wave E-550, you're joining a community of forward-thinkers committed to preserving our planet's waters. You're not just buying a boat; you're investing in a cleaner future for our oceans and a greener lifestyle. So, act now and secure your spot at the forefront of electric boating in Asia. Opportunities like this don't come around every day, and the 2022 Magonis Wave E-550 is your gateway to a more responsible and sustainable maritime adventure. Click here NOW and be part of the future of boating! Your next unforgettable journey awaits. Media Gallery ← Previous Next →

It offers over 450 berths for yachts up to 75 meters long, comprehensive vessel maintenance services, a variety of onsite marine trades and service providers, and leisure facilities for yacht owners and visitors. - Basco Boating News - Written by Aziza | BASCO Team < Back Share Ocean Marina Jomtien Becomes Thailand’s First Platinum 5 Gold Anchor Marina Aziza | BASCO Team Mar 19, 2025 It offers over 450 berths for yachts up to 75 meters long, comprehensive vessel maintenance services, a variety of onsite marine trades and service providers, and leisure facilities for yacht owners and visitors. Ocean Marina Jomtien in Pattaya has been recognized as Thailand’s first Platinum 5 Gold Anchor marina by the Marina Industries Association (MIA). It is one of the largest marinas in Southeast Asia, serving as a hub for yachting in the Gulf of Thailand. It offers over 450 berths for yachts up to 75 meters long, comprehensive vessel maintenance services, a variety of onsite marine trades and service providers, and leisure facilities for yacht owners and visitors. The marina has also been accredited as a Superyacht Ready marina, making it one of only four in Asia to receive this recognition. This ensures that it meets international standards for accommodating and servicing larger yachts. Beyond its boating facilities, Ocean Marina Jomtien also offers a 76-room hotel with comfortable accommodations, dining options with a range of cuisines, indoor and outdoor swimming pools, a gym, steam rooms, and saunas. Business facilities, including meeting spaces, are also available for professionals on the move. Ocean Marina Jomtien has received several awards and recognitions, including ‘Best Marina Berth Facilities in Thailand’ by the Robb Report Yachting Awards, a 97% rating in an independent survey of berth holders as part of the Gold Anchor assessment, and International Clean Marina status, recognizing its commitment to environmental responsibility. The Platinum 5 Gold Anchor accreditation will be officially presented at the 2025 Nautilus Marine Insurance Marina of the Year Awards on 6 May in Sydney, Australia. For yacht owners, sailing enthusiasts, and visitors, Ocean Marina Jomtien offers a well-equipped and welcoming environment for both boating and leisure activities. Acknowledgement: We appreciate IBI News for bringing this story to light and providing valuable insights into the marina industry. Media Gallery ← Previous Next →

Here’s a closer look at what it takes to be a marina manager. - Basco Boating News - Written by Aziza | BASCO Advise < Back Share Want to Be a Marina Manager? Here’s What You Need to Know Aziza | BASCO Advise Dec 30, 2024 Here’s a closer look at what it takes to be a marina manager. If you’ve ever thought about a career as a marina manager, you might wonder what the role really involves. It’s more than just overseeing boat storage or tying ropes. Marina managers manage various responsibilities that go beyond the daily operations of managing boats. Here’s a closer look at what it takes to be a marina manager. Managing Operations and Staff At the core of the job, marina managers are responsible for the overall operation of the marina. This includes managing the staff, ensuring all facilities are functioning smoothly, and overseeing day-to-day activities. From handling customer service to maintaining the docks and amenities, a marina manager wears many hats. It’s a job that demands attention to detail and the ability to stay on top of numerous tasks at once. Protecting the Assets A marina manager’s role also involves protecting the assets of both the marina’s and the boat owners’ boats. This responsibility means ensuring the safety of boats, maintaining the marina’s infrastructure, and managing risk. Whether it’s monitoring security systems, ensuring proper mooring, or addressing safety concerns, the marina manager is key in protecting everyone’s property and keeping things running safely and smoothly. Building a Boating Community Being a marina manager isn't just about keeping things in order; it’s also about fostering a sense of community. Managers encourage new boat owners to participate in social events and activities at the marina. Whether it’s organizing fishing tournaments or hosting boat trips to nearby islands, marina managers play a big part in making boaters feel welcomed and connected. It’s about creating an environment where people not only dock their boats but also enjoy the experience and build relationships. While a marina manager’s job revolves around boating, it’s not all about boats. It requires strong management skills, the ability to work with a variety of people, and a passion for boating and the boating lifestyle. Marina managers ensure that everything, from facilities to events, runs smoothly, creating a positive experience for everyone involved. If you’re interested in the role, be prepared for a mix of operational management, customer service, and event coordination. A successful marina manager is someone who thrives on variety and enjoys working in a dynamic environment. If you’re up for the challenge, it’s a rewarding career in the heart of the boating world. #BoatBuyerExpo #MarinaManager #BASCOAdvise Media Gallery ← Previous Next →

Unlock YOUR maritime dictionary - Basco Boating News - Written by Aziza Ahmed < Back Share Why do we use the word "afloat"? Aziza Ahmed Apr 3, 2022 Unlock YOUR maritime dictionary Nautical terms are so common in the boating world… Can you imagine a world without nautical terms? A world where we didn't know that "Abandon Ship" meant to leave the vessel immediately or "adrift" meant to be without an anchor? What if we didn't know the difference between an "aft" and a "fore"? How difficult it would be to communicate on a boat without using nautical terms? Sailors might have a hard time navigating without the use of nautical terms. Sometimes, nautical terms may seem a little confusing at first, but they're really helpful once you're used to them. Nautical terms are helpful ONLY when you're speaking to people who are familiar with sailing so that the speaker and listener have a common understanding of the words being used. Therefore, it is important to become familiar with nautical terms. So, let’s talk about this nautical term “afloat” A ship that is floating freely in water without being tied up to other ships or a dock is said to be "afloat." This means that even if the ship is empty, it would still be called "afloat", since the ship could still float freely in the water. However, if the ship were stranded on land (or, say, grounded on a sandbar), it would not be considered "afloat". So why do we use the word "afloat"? If a ship is "on the water," we wouldn't say it's afloat—we'd say it's on the water. When something is floating on its own without any sort of support (as in a ship or boat) and without being held up by something else (like a raft), we use the word afloat. Pretty cool, right? If you have any questions or concerns, please let me know! Happy Monday! Bests, Dione P.S. Do you want to understand the boat market & boat ownership like a boat boss, but don’t know where to start? Click the link below for the Blueprint that will change your boating life >>> U nlock the boat ownership secrets NOW <<< You can view, print, or download a guide that has everything you need to know about the boat market & boat ownership in one place. Media Gallery ← Previous Next →

Part of the overall vision, BASCO Luxury comes to life - Basco Boating News - Written by Dione Schick < Back Share BASCO Launches Luxury Boating Division Dione Schick Sep 1, 2022 Part of the overall vision, BASCO Luxury comes to life From Phuket Thailand, BASCO announces the launch of their BASCO Luxury division, consisting of luxury boats and complementary services. BASCO Luxury is the third and final boating segment to be added to the BASCO line up of services. Since launching in 2017, BASCO started with their first niche of First-Time Boat Buyers. Spending two years building out education events, training and programs designed to help First-Time Boat Buyers understand the full risks and costs of owning and maintaining a boat (and most importantly, even if they should!) BASCO Boating then established a number of exclusive buy-sell services for "Boat Bosses"- experienced boat owners who wish to buy, maintain or sell their vessels. The latest announcement of the BASCO Luxury division is their "Boat Guru" division and provides a range of innovative solutions for boat owners with boats over 60' feet. Luxury Online Boat Auctions will be launched in Phuket, Thailand, an established service to sell boats online and faster than traditional methods. It is also suitable for boats that have proven difficult to sell and the owner is now ready to make their move. BASCO Boating brought Online Boat Auctions to Asia in 2017 through a licence with an Australian firm, and in 2019 developed a Asia-specific online auction program and marketing package that was tailored for luxury boats and larger boats that are more the norm in Asia. BASCO Luxury will also incorporate complementary services for the luxury conscious with an initial focus on the luxury on the water and Luxury Online Boat Auctions. A new Luxury Platform will be added to the BASCO platforms in early 2023. Here's more details of the Luxury vision For more information contact us at support@bascoboating.com Media Gallery ← Previous Next →